Leisure & Entertainment

Opportunity To Maximuse Snacking For Staff and Visitors

With the pressure of the pandemic still upon us, this segment is still facing a range of restrictions - leisure parks and some entertainment venues & gyms are re-opening, however events & venues either face continued closure or operating through closed doors. Whatever the case, we are here to help. As a leading manufacturer for snacking and hot chocolate, we understand trends and interpret insights to ensure you have the right categories, products & solutions, when you are ready.

Why snacking?

Stocking the right range of snacks is vital to meet the variety of needs, whatever the demographic, mission or time of day.

Did you know?

Snacking has the most frequency by day part - over 6 visits per head per month +0.4% and vs 4 for lunch⁴
Over half of consumers spent £2-£3 on their last snack mission⁵
45% of UK adult population has bought something for snack on-the-go in the last month⁵

Considerations for Snacking.

13% of total snacking occurs in the leisure segment and (pre-Covid) is growing +13%¹, despite the segment itself only representing just 3% of total OOH. As this segment is all about on the go convenience, it is vital to ensure consumers have access to the right types of snacks throughout the day - whether to boost mood or as fuel to keep going, as healthier option, needing solid chocolate or simply a favourite.

3 in 4 British adults tend to snack around the same time each day. Peaks in the mid-morning, lunch and the afternoon but the UK the average time is 15:41^{^}
8% of all OOH chocolate sales go through the leisure segment (+6% pre-Covid)¹ - the second highest segment for chocolate consumption after workplace^*
70% of all chocolate sold in foodservice are chocolate bars^*
49% of consumers say branded confectionery is very important when buying food-to-go. Confectionery 3rd most popular food-to-go item³
1 in every 4 chocolate bars sold in foodservice is Cadbury^*

Considerations for Hot Chocolate.

As the fourth most popular drink after coffee when snacking⁴, hot chocolate is vital for any drinks menu. Growing ahead of tea and coffee at +2.5% out of home, and with a 37% volume sold in tin and 25% in vending bags^*, we want you to make the most of this opportunity.

With the UK coffee shop culture leading the way, feeding consumer expectation wherever they are out of home, and 73% of consumers preferring to by a a branded hot chocolate, Cadbury hot chocolate is the right choice which consumers love. We provide the right hot chocolate solutions for you.
Cadbury is the number 1 brand hot chocolate^*
Higher penetration - Cadbury 88% vs Galaxy 52%²
Higher frequency - Cadbury 17.1 vs Galaxy 5.8²
Higher repeat rate - Cadbury 86.9% vs 57.3% Galaxy²

Sources

¹ Source Kantar OOH panel Dec 2019

² Nielsen GB - Total Market | 52 w/e 29 Dec 19

³ HIM Food to Go 08/2019

⁴ MCA Eating Out Panel Q2 2020

⁵ Kantar Usage, 52w/e 11th Aug 2019 vs. 2018 & 2015, million occasions, Total Chocolate In Home & Carried Out. Based on occasions growth for Total Food 2019 vs. 2018. Omnibus survey of 2,000 UK respondents, nationally representative and Online Community

^* Sales Out , One View FY2019

^** IGD Jan 2020

^*** Nielsen Total Market , 52 weeks , 5th October 2019

^{^} State of Snacking, Harris Poll on behalf of Mondelez, Sept 2019 n501 UK