Stocking the right range of snacks is vital to meet the variety of needs, whatever the demographic, mission or time of day.
Did you know?
- 45% of UK adult population has bought something for snack on the go in the last month5
- 3 in 4 British adults tend to snack around the same time each day. Peaks in the mid-morning, lunch and the afternoon but the UK the average time is 15:41^
Considerations in pubs and restaurants.
Consumers enter pubs and restaurants for a variety of occasions, and so it makes sense to have the best range of impulse snacks to meet those needs if they are stopping for a quick drink to provide an opportunity to upsell at any point during the day.
However, it’s not just snacking which can provide the opportunity to add value. Seasonal and speciality hot chocolate drinks or a branded inclusion in a dessert menu can also be a consumer draw and provide increased revenue streams.
- 34% of all OOH spend is through pubs & restaurants. Sweet snacking represents 15% of this spend and growing at +1.8%1
- 17% of all OOH chocolate sales go through pubs & restaurants segments. Growing segments for chocolate singles include independent restaurant +5%*
- Nearly one fifth of OOH hot chocolate is consumed in pubs and restaurants*.
1 Source Kantar OOH panel Dec 2019
2 Nielsen GB - Total Market | 52 w/e 29 Dec 19
3 HIM Food to Go 08/2019
4 MCA Eating Out Panel Q2 2020
5 Kantar Usage, 52w/e 11th Aug 2019 vs. 2018 & 2015, million occasions, Total Chocolate In Home & Carried Out. Based on occasions growth for Total Food 2019 vs. 2018. Omnibus survey of 2,000 UK respondents, nationally representative and Online Community
* Sales Out , One View FY2019
** IGD Jan 2020
*** Nielsen Total Market , 52 weeks , 5th October 2019
^ State of Snacking, Harris Poll on behalf of Mondelez, Sept 2019 n501 UK
^^ MCA | OPERATOR DATA INDEX MONTHLY ANALYSIS HOTELS © 2020