These unprecedented times have seen big challenges and changes in out of home, none more so than the travel industry. However, as the industry adapts to new ways, we are here to help. As a leading manufacturer for snacking and hot chocolate, we understand trends and interpret insights to ensure you have the right categories, products & solutions – whether road, air, rail or sea; be it for on-board, café/restaurant, bar/lounge or 24/7 catering.
Stocking the right range of snacks is vital to meet the variety of needs, whatever the demographic, mission or time of day.
DID YOU KNOW?
- Snacking has the most frequency by day part - over 6 visits per head per month +0.4% and vs 4 for lunch 4
- Over half of consumers spent £2-£3 on their last snack mission 5
- 45% of UK adult population has bought something for snack on-the-go in the last month 5
CONSIDERATIONS FOR SNACKING.
Just 1% of all snacking sales (excl. beverages) are sold in the travel segment, the average is 9% - so there is room to meet snacking needs while consumers are on-the-go. It is vital to ensure consumers have access to the right types of snacks throughout the day - whether to boost mood or as fuel to keep going, as healthier option, needing solid chocolate or simply a favourite.
- 3 in 4 British adults tend to snack around the same time each day. Peaks in the mid-morning, lunch and the afternoon but the UK the average time is 15:41 ^
- Convenience is king when it comes to attributes to snacking, impacting the choice of snack ^
- 70% of all chocolate sold in foodservice are chocolate bars *
- 49% of consumers say branded confectionery is very important when buying food-to-go. Confectionery 3rd most popular food-to-go item 3
- 1 in every 4 chocolate bars sold in foodservice is Cadbury *
MAKING THE MOST IN THE AREAS YOU CATER:
Operator performance: layout/traffic flow, range of product offerings, ensure the display is always looking at its best, even during the busiest periods
Edit offerings: listing top-selling snacks that appeal to a wide audience. Ensure cover all segments from sweet to savoury
Maximise profitability: having the right products in the right place at the right time, to make the most of sales - rotate products through daypart, re-stock to ensure there is always plentiful supply, ensure impulse locations in flow of queue traffic are maximised for snacks, replace slow moving stock with higher demand options to increase sales
Merchandise & promote: ensure customers can see the great branded products with eye-catching displays, right merchandising, offers & promotions.
CONSIDERATIONS FOR HOT CHOCOLATE.
As the fourth most popular drink after coffee when snacking 4, hot chocolate is vital for any drinks menu. Growing ahead of tea and coffee at +2.5% out of home, and with a 37% volume sold in tin and 19% sold in sachets *, we want you to make the most of this opportunity.
- With the UK coffee shop culture leading the way, feeding consumer expectation wherever they are out of home, and 73% of consumers preferring to by a a branded hot chocolate, Cadbury hot chocolate is the right choice which consumers love. We provide the right hot chocolate solutions for you.
- Cadbury is the number 1 brand hot chocolate *
- Higher penetration - Cadbury 88% vs Galaxy 52% 2
- Higher frequency - Cadbury 17.1 vs Galaxy 5.8 2
- Higher repeat rate - Cadbury 86.9% vs 57.3% Galaxy 2
1 Source Kantar OOH panel Dec 2019
2 Nielsen GB - Total Market | 52 w/e 29 Dec 19
3 HIM Food to Go 08/2019
4 MCA Eating Out Panel Q2 2020
5 Kantar Usage, 52w/e 11th Aug 2019 vs. 2018 & 2015, million occasions, Total Chocolate In Home & Carried Out. Based on occasions growth for Total Food 2019 vs. 2018. Omnibus survey of 2,000 UK respondents, nationally representative and Online Community
* Sales Out , One View FY2019
** IGD Jan 2020
*** Nielsen Total Market , 52 weeks , 5th October 2019
^ State of Snacking, Harris Poll on behalf of Mondelez, Sept 2019 n501 UK
^^ MCA | OPERATOR DATA INDEX MONTHLY ANALYSIS HOTELS © 2020